Guidehouse | Social Media Content Strategy
Overview
I contracted for four months with Guidehouse to promote Supplier Leadership on Climate Transition, an initiative supported by brands like Coca-Cola, General Mills, and Estée Lauder to reduce supply chain emissions.
Challenge
I designed graphics and produced short videos to highlight the organization’s involvement in industry events, thought leadership, and environmental initiatives to drive interest in the organization’s work. I created a LinkedIn-focused social media content strategy by recommending a hybrid strategy with organic and paid posts, and I developed an evergreen content library of graphics and posts to use in the future.
Outcome
I doubled SLOCT’s LinkedIn subscriptions in three months through strategic organic posts.